Your business can provide you with a life of freedom & flexibility, but not if you skip these first 2 steps...
It's what many mompreneurs dream about. A life where their business is bringing in money with little effort so that they can take their kids to school, be there when they come home, take family vacations, or maybe just breathe a little easier when the monthly bills start rolling in.
Your business can absolutely be the vehicle for that type of lifestyle, but only if you've taken the time to lay a solid foundation first. So, today I wanna talk to you about two crucial steps to creating a freedom-based business, one that allows you to spend more time with the people you love and spend less time worrying about money.
You're business can be the vehicle for your freedom-based lifestyle, but you gotta build a solid foundation first.
A lot of what we talk about here in BizMomLife is setting up automated sales funnels, creating passive income and creating a freedom-based business so that we can breathe easier and can really build a business that we love without worrying about going into debt. And of course, so that we can spend more time with our kids, I mean that's really what it's all about right?
I see too often mompreneurs setting up their new lead magnets and sales systems or creating new products and services but then they don't get the results that they want. They then get discouraged, give up and start all over again with a new direction. This often happens because they haven't spent the time laying the groundwork for a solid, sustainable, freedom-based business.
In today's episode of BizMomTV, I talk about the two crucial steps to building your freedom based business.
THE FIRST STEP:
Get to know your target market really well. This is something that I skipped over a lot in the beginning. I thought I knew who my target market was - mompreneurs - after all I am one so I must know! But it's not enough to just know who they are, you also have to know which micro-niche within that target market you're actually speaking to. For example in the mompreneur market, there are mompreneurs who are mommy bloggers, there are mompreneurs who are Etsy shop owners, there are mompreneurs who are coaches or service-based businesses, there are others who are online course creators, and there are still others who are brick and mortar businesses.
There are several micro-niches within a target market so just because you know your target market doesn't mean that you are talking to the right person in your marketing. When you identify your micro-niche, all of your marketing gets easier, your website will speak to the right person and your website and social media posts will do the selling for you. People start to self select and that is key in starting your journey towards a freedom-based business.
THE SECOND STEP:
I struggled with this one forever and I continuously to this day see people making this mistake over and over again. They sell what they think their market wants. They sell what they want to sell. They sell what they think will sell instead of simply asking their market what they want.
So let's say you figured out who your Customer Avatar is. And let's say that you used to be your Customer Avatar. You used to struggle with exactly what they're struggling with now, but you've found a solution and are now on the other side. I bet, from your current perspective, you know what your avatar needs in order to get to where you are now. But do you remember what you actually were wishing and hoping for when you were struggling? Most people don't know exactly what it is they need in the long term. Most people can't see past their current situation, and therefore only know what they want right now.
Always keep your marketing and your content focused on what it is your avatar wants right now. Give them quick wins that gently and subtly move them towards what they really need, which is their ultimate solution (ie. your premium offer).
For example, my target market struggles with finding time to work on their business and growing their family at the same time. They also struggle with not having enough income to provide for their families. But they also know that they can't do it all themselves and want to follow a system for more freedom. I know from my years of experience as an entrepreneur, that what they really need is automated systems and process workflows for passive income. They need to be able to outsource on any budget, but that's not what they are saying to themselves in the middle of the night! So, that's not what I lead with.
Simply give them what they want first and have all of your content marketing speak to what it is they want right now. Give them that first and then once you have them in your funnel, you can start talking to them about what they really need. Give them their quick wins first so that their eyes stop wandering and they focus on YOU -the one person who is giving them exactly what they want.
Leave a comment below and let me know what you think about these two things. Do you know your target market really really well? Do you think you know what they want or have you actually asked them? How much time have you spent on market research?