How To Create Content Upgrades in Less Time

Do I really need to create content upgrades for every single blog post?

Having an opt-in offer on your blog posts is a great way to start converting your traffic to leads, however content upgrades have been shown to significantly boost conversions when they're directly related to the blog post they're on.

What are content upgrades and why do you need them?

A content upgrade is an opt-in offer that's directly related to the topic of the blog post it's on. Think of it as the next logical step for your reader. Someone comes to your website (yay!), they read your blog post (woohoo!), and then....??

You're not gonna let them leave empty-handed are you? They're obviously interested in what you shared, why not help them further with some more awesome content? But this time in exchange for an email address!


Growing your email list should be one of your top priorities every day. Adding content upgrades to your blog posts and continually driving traffic to it is one way to grow your list with little effort.

Many people think that creating content upgrades for their blog posts is time-consuming, and let's be honest, ain't no mom got time for that!​ We need strategies for staying productive in the least amount of time!

So, on today's episode of BizMomTV, I'm sharing a strategy that I'm gonna be using soon to ensure that every blog post has a content upgrade on it, instead of just a general opt-in offer.​

After watching today's episode, hit the Click to Tweet  button below and let everyone know that you're gonna commit to using content upgrades on all of your blog posts! 

Need some help coming up with ideas? Comment below with your blog topic and I'll help you brainstorm some content upgrade ideas!

[Tweet “Yes I’m gonna commit to using content upgrades on all of my blog posts! @bizmomlife”]

About the Author

Niya Champaneria is The Freedom-Based Business Mentor for Mom Entrepreneurs. She's on a serious (and seriously fun!) mission to end mompreneurial mayhem and change the lives of mom entrepreneurs everywhere. Her goal is to help other moms become strong, influential and positive role models for our future generation by building financially secure businesses, leading healthy lifestyles, and raising our children to be honest, compassionate and responsible adults.

Leave a Reply 4 comments

JoAnne Schaub - February 7, 2017 Reply

One of the leaders I follow does a content upgrade on her weekly blog post. I see the power of it for sure!

    Niya Champaneria - February 8, 2017 Reply

    It certainly is powerful JoAnne, looking forward to seeing you implement this on your blog! Baby steps though ok?

Kerryn Hewson - February 7, 2017 Reply

This is a great way to minimise the maintenance and setup of a bunch of opt in delivery sequences! I hadn’t heard of Thrive Leads before so that’s one for the toolkit.

I had heard from Melyssa Griffin maybe, or Femtrepreneur that you can start with one main opt in, then begin creating one main opt in for each category on your blog, then move to creating a new content upgrade for each post. There are lots of ways to work towards have upgrades for every post without going from one to all right away. Love it!

    Niya Champaneria - February 8, 2017 Reply

    Absolutely great point Kerryn…start slow and work your way up. I’ve also heard of creating one main bigger opt in and then pulling parts of it and making smaller opt in offers from that. Thanks for the comment!

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