Do I really need to create content upgrades for every single blog post?
Having an opt-in offer on your blog posts is a great way to start converting your traffic to leads, however content upgrades have been shown to significantly boost conversions when they're directly related to the blog post they're on.
What are content upgrades and why do you need them?
A content upgrade is an opt-in offer that's directly related to the topic of the blog post it's on. Think of it as the next logical step for your reader. Someone comes to your website (yay!), they read your blog post (woohoo!), and then....??
You're not gonna let them leave empty-handed are you? They're obviously interested in what you shared, why not help them further with some more awesome content? But this time in exchange for an email address!
Growing your email list should be one of your top priorities every day. Adding content upgrades to your blog posts and continually driving traffic to it is one way to grow your list with little effort.
Many people think that creating content upgrades for their blog posts is time-consuming, and let's be honest, ain't no mom got time for that! We need strategies for staying productive in the least amount of time!
So, on today's episode of BizMomTV, I'm sharing a strategy that I'm gonna be using soon to ensure that every blog post has a content upgrade on it, instead of just a general opt-in offer.
After watching today's episode, hit the Click to Tweet button below and let everyone know that you're gonna commit to using content upgrades on all of your blog posts!
Need some help coming up with ideas? Comment below with your blog topic and I'll help you brainstorm some content upgrade ideas!