Blinded by the awesome-ness of your business? You might be the only one.

If I had a dime for every time I came up with an offer, a tagline, a logo or something new for my business, I'd be a millionaire right now! My first two businesses failed miserably and now in hindsight, I can see clearly that I was TOO in love with my then-businesses.

And no one else was.

But everyone tells me I should LOVE what I do!

So, I hear this a lot. "I love what I do." And that's fantastic - IF your target market ALSO loves what you do. Answer this for me - would you rather love what you do and have no one else care, or would you rather love what you do, and have a loyal and passionate following who also loves what you do, so much so that they BUY from you? 

If you're the only one who loves your business, all you've got is an expensive hobby.

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Getting caught up in making your product, your website or your logo 100% perfect before you get yourself out there is a sure-fire way to get nowhere fast! It's called perfectionism...and gotta let it go.

So, on today's episode of BizMomTV, and in honor of Valentine's Day, I'm sharing why you should NOT be in love with your business or even your offers, and I reveal what you SHOULD be in love with instead...


A successful business starts with identifying your target market. Then get to know them really well. Know them better than your competitor and you'll be leaps and bounds ahead of the rest.

After watching today's episode, leave a comment below with one thing that you KNOW you love about your business, but aren't 100% sure that your target market loves. Let's brainstorm some ways on how we can fix that!​

About the Author

Niya Champaneria is The Freedom-Based Business Mentor for Mom Entrepreneurs. She's on a serious (and seriously fun!) mission to end mompreneurial mayhem and change the lives of mom entrepreneurs everywhere. Her goal is to help other moms become strong, influential and positive role models for our future generation by building financially secure businesses, leading healthy lifestyles, and raising our children to be honest, compassionate and responsible adults.

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